October Prime Day is officially official. After a slew of early deals, Prime Big Deal Days (as the retailer dubbed the sale event) launched in a big way this morning, with prices falling on everything from tech goodies to beauty must-haves.

But savvy shoppers know that between inflated MSRPs and products staying their "sale" price for months on end, not all deals are created equal. Even if you haven't been obsessively tracking the prices of all your favorites, don't worry: We're here to guide you and help make every dollar count.

To ensure you're properly prepped, we're sharing everything we know, including a few October Prime Day deals you can snag right this moment.