Amazon’s latest Prime Day sales event has officially begun, and the deals are running rampant. Samsung’s The Frame TV has been brought down to a record low price. The 55-inch model is now $978, which is a massive cut of over $650. If you’ve been eyeing this thing for years, it might just be time to take the plunge.

For the uninitiated, The Frame TV is one-part television and one-part artistic canvas. When it’s not being used to binge shows and movies, it can display art prints. This is the perfect box for those who want to watch TV once in a while but don’t want a giant contraption taking up the entire living room. Most visitors won’t even know it’s a TV unless it's pointed out.

This is a record low price for this model.

We’ve long sung the praises of Samsung’s The Frame TV. It boasts picture-frame edges and an ultra-thin bezel, to help with the illusion. The TV also mounts flat against the wall, so it can be placed just about anywhere. There isn’t even a large and ornery power cable. The TV connects via a thin wire that leads to an external receiver/port hub, which in turn goes to the power outlet. This wire is small enough to easily hide behind a plant or something, but it can also be dropped behind drywall and popped back out somewhere else.

As for TV specs, this is a 4K QLED panel with a 120Hz refresh rate in TV mode. This refresh rate drops to 60Hz when in canvas mode because, well, there’s not that much to refresh. The matte display also limits light reflection, enhancing screen visibility in both TV and canvas mode.

There are two caveats here. This sale is only for the 55-inch model, so the larger TVs will still break the bank. Also, the deal applies to just the version with the white bezel, which may not perfectly suit the aesthetics of every consumer.

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