Amazon's October Prime Day is already well underway. And Prime Big Deal Days (as the retailer officially dubbed the sale event) is delivering. Since kicking off this morning, we've seen thousands of deals drop — from tech goodies to beauty must-haves.

But savvy shoppers know that between inflated MSRPs and products staying their "sale" price for months on end, not all deals are created equal. We're here to guide you (and help make every dollar count!) — we fanatically check price histories, compare items across retailers to find the lowest on-net pricing, and consult with our subject experts to bring only the real deals.

We've been awake around the clock adding deals as they go live: Our latest addition? The October Prime Day deals that bring products to their lowest price ever.

In this guide: Prime Day Apple deals | Prime Day tech deals | Prime Day style deals | Prime Day beauty deals | Prime Day home deals | Prime Day deals on everyday essentials